An Idea Is Not A Business
An idea is not a business, but you CAN turn it into one by probing, prodding, pushing and pulling it out of shape until you get a firm and fast grasp of what your idea and future business ACTUALLY IS.
You need to ask “what is our competitive advantage”. Procast episode two examines a case study, with Aurora Accounting’s Alan McGrath, developing a client’s idea into a business.
If you missed the first Aurora SME Management Procast episode you can listen in below.